Often, one can find themselves glancing at a fashion advertisement admiring their beauty but questioning their meaning. That is the reason these particular fashion ads were created — Denim has visibly changed throughout the decades, following up with current trends and fashion movements. In today’s world, all of those trends are coming back into style. Using Lucky Brand Denim, these ads are portraying the concept of the comeback of ‘denim through the decades’. The entirety of the campaign was personally art directed and photographed. Below features newspaper print ads, social media gifs and images, and billboard design.