The True Bleu Box takes charcuterie to the next level. Targeting young to middle aged adults who like to host parties, gatherings, or are even looking for an easy gift idea — this subscription box was created to lend a helping hand. With fresh and high quality ingredients, True Bleu provides nothing but the best cheeses, meats, crackers, spreads, and more. The style of the branding showcases a sophisticated yet approachable look, using earthy tones and minimalistic graphic elements & photography. The primary element to this project is the complete brand manual of the company, but box designs, packaging design, and other applications including stationery, mobile web design, and instagram ads were all created to fit within the brand.